October 21, 2024– BUSINESS INSIDER – Boston, MA – Posh AI, a leader in advanced AI solutions for the banking industry, today announced the launch of Posh Answers. This revolutionary website search solution redefines how financial institutions engage with customers by transforming every page into a fully functional AI-powered help center. 

Posh Answers turns financial institutions’ websites into powerful growth tools. It provides accurate, intuitive answers to customer questions without the need to sift through search results and creates opportunities for audiences to discover products and services. This innovative solution enables a faster, more natural experience and delivers real-time, easy-to-consume insights into customer search habits, empowering organizations to better meet their needs.

“Website searchers are a high-intent audience and are two to three times more likely to take desirable actions, like applying for a loan, during their session,” says Karan Kashyap, CEO and Co-Founder of Posh. “However, over 80 percent of financial institutions don’t optimize their on-site search. Customers and prospects want answers, not just search results. And customers who don't easily find what they’re searching for end up in long queues for live chat or call centers — or worse, just move on from your brand. Posh Answers replaces outdated search experiences, turning search bars into intelligent help centers that provide website visitors with dynamic, to-the-point answers.”

Posh Answers transforms website search functionality, a critical yet often overlooked feature of customer and prospect interactions. Our clients have seen that Posh Answers is used four times more often than their live chat. Customers expect fast, accurate answers and they’re less likely to wait for an agent. Posh Answers meets this demand, delivering 24/7 access to information when customers need it most.

Posh Answers offers several key features:

• AI-Powered Responses: Posh Answers uses generative AI to serve direct, plain-text answers that align with a user’s question, rather than delivering an extensive list of search results for new webpages.
• Powerful Sales Capabilities: CTA buttons guide users to relevant pages, turning questions into conversions. With other features like customizable suggested questions and contextual cross-selling, Posh Answers offers tailored product recommendations, driving engagement and boosting sales.
• Insights: Posh Answers enables a deep understanding of how customers interact with websites and content.
• Multilingual Capabilities: This product supports over 50 languages to meet customer preferences.
• Easy Setup: Posh Answers integrates seamlessly into existing websites, requiring less than an hour for implementation and training.

Posh Answers is built on three tenets of financial institution success. First, it provides help by supporting customers with a powerful help center on every page. Next, Posh Answers helps FIs sell and grow their customer base by connecting prospects to the products they need and ultimately increasing loan applications and new accounts. Finally, Posh Answers teaches FIs leveraging "voice of the customer" insights based on searchers' intentions on the website, guiding FIs to address coverage gaps and increase cross-sell.

“Posh Answers enables our FI, along with our peers, to punch above our weight class,” explains Ron Draper, CEO of Somerville’s Credit Union. “It has, and will increasingly become, a game changer for helping FIs improve search quality and efficiency while remaining relevant to customers.”

“Posh Answers stands at the intersection of innovation and customer satisfaction, keeping FIs competitive in a digital-first world, as the largest brands like Google modernize their search experiences with smart summaries and AI-powered personalization,” says Kashyap. “With a focus on a user-friendly experience, seamless integration, and data-driven decisions, Posh delivers an AI-native, personalized experience that puts the customer first. We’re so confident in our own product that Posh Answers is rolling out as our own search bar on Posh’s website.”

To learn more about Posh Answers, visit posh.ai/answers.

About Posh

Posh AI is committed to democratizing access to banking and accelerating the responsible adoption of AI for financial institutions, transforming how they serve their communities and employees. Powered by our proprietary platform, Posh AI assistants empower frontline staff and transform customer interactions. Purpose-built for financial services, Posh’s AI spans voice, digital, and knowledge channels, offering conversational customer service, 24/7 self-service, and increased employee efficiency. Supported by top AI and financial institution experts, Posh's solutions significantly enhance customer and employee experiences. Learn more about Posh at www.posh.ai and follow Posh on LinkedIn. 

Contact Information

Company Name: Posh AI

Company Media Contact: Andy Klopstad

Email: andy.klopstad@posh.ai

Company Website: https://www.posh.ai/